This spot was created for the 2017 Super Bowl campaign for GNC. It was the first time in their 80 year history they purchased time in the Super Bowl and they were Ad Ages feature story on the making of a Super Bowl Commercial Series. GNC was the only company to ever be banned from airing a completed spot one week prior to the game as a result of the NFL Players Association not approving the company. It was due to three products the company sold with substances banned by the NFL. A well known critic who annually reviewed the commercials for the upcoming games dubbed it as one of the most powerful commercials he had seen and expected in to be in the 10 top most liked in 2017.
